Research Blog

Competitive analysis helps product developers spot trends, identify gaps, and seize opportunities that can lead to better products. By understanding where competitors excel and where they fall short, teams can make strategic decisions aligned with customer needs.

When used correctly, market research can be a catalyst for informed business decisions.

Leading questions are questions that suggest a certain answer. They often include assumptions or shape how the person thinks.

The burden of the researcher is to ensure that those who can make changes remember the results outside of the presentation of the materials.

Data is everywhere and can be any business' most valuable asset. Value occurs when data can be collected, leveraged, and analyzed...